“德州扒鸡”新传奇

Core Viewpoint - The article highlights the transformation of Dezhou chicken, particularly Dezhou扒鸡, from a local delicacy into a thriving industry, driven by innovative entrepreneurship and a focus on ecological agriculture and tourism [1][5]. Group 1: Historical Significance - Dezhou chicken, known for its tender meat and low fat content, is a traditional Chinese dish with a rich history, recognized as a national intangible cultural heritage [1]. - The dish gained prominence during the Qing Dynasty when it was served as a tribute to the imperial court [1]. Group 2: Entrepreneurial Development - A character named 阿志, initially perceived as simple-minded, is revealed to be intelligent and ambitious, having trained under a master chef to learn the art of cooking [3][4]. - 阿志's vision includes leveraging the local resources and the popularity of Dezhou扒鸡 to create a new business model that combines culinary arts with tourism [4]. Group 3: Business Transformation - The establishment of "德州人家" marked a significant shift from traditional family-run operations to a modernized, industrial approach to producing Dezhou扒鸡 [5]. - The business has adopted modern production techniques, including the use of high-quality ingredients and pre-packaged products, which have expanded its market reach [5]. Group 4: Market Impact - "德州人家" has become a popular destination for tourists, contributing to the local economy and promoting ecological agriculture [5]. - The brand has successfully registered trademarks and developed a strong cultural identity, making Dezhou扒鸡 a recognized name across China [5].