Di Yi Cai Jing·2026-02-11 14:16Core Viewpoint - NetEase reported its Q4 and full-year financial results for 2025, showing a revenue of 27.5 billion RMB in Q4, a 3% year-on-year increase, but a nearly 30% decline in net profit attributable to shareholders, totaling 6.2 billion RMB, which fell short of market expectations [1][2]. Financial Performance - For Q4 2025, NetEase's revenue was 27.5 billion RMB, up 3% year-on-year, while net profit attributable to shareholders was 6.2 billion RMB, down from 8.8 billion RMB in the same period last year [1][2]. - The total revenue for the full year 2025 reached 112.6 billion RMB, representing a year-on-year growth of approximately 7%, with net profit attributable to shareholders at 33.8 billion RMB, a 13.8% increase [3]. Cost and Expenses - In Q4 2025, sales and marketing expenses increased by approximately 1.07 billion RMB year-on-year, reaching 3.89 billion RMB, contributing to the decline in net profit [2]. - Overall investment losses amounted to 1.67 billion RMB, a significant increase of about 1.2 billion RMB, alongside foreign exchange losses exceeding 500 million RMB [2]. Business Segments - The core gaming and related value-added services generated 22 billion RMB in Q4, a 3.4% increase year-on-year, accounting for 80% of total revenue [4]. - Other business segments included NetEase Youdao with Q4 revenue of 1.6 billion RMB, up 16.8% year-on-year, and NetEase Cloud Music with 2 billion RMB, a 4.7% increase, while innovative and other businesses saw a decline of 10.4% to 2 billion RMB [4]. Market Trends and AI Impact - Management discussed the impact of AI on the gaming industry, noting that while AI lowers the entry barrier for game development, it raises the success threshold for commercial titles [5][6]. - The introduction of generative models like Google's Genie 3 has caused significant market reactions, but management believes the true implications for the gaming industry are often misunderstood [5][6]. Cash Flow and Financial Health - As of December 31, 2025, NetEase's net cash balance was 163.5 billion RMB, an increase from 131.5 billion RMB in 2024, with net cash flow from operating activities at 50.7 billion RMB, up from 39.7 billion RMB in the previous year [7].