智通财经网·2026-02-11 14:20Group 1 - Bilibili (BILI.US) saw a pre-market increase of over 3%, reaching $32.10, following the announcement of collaboration with the Central Radio and Television Station for the 2026 Spring Festival Gala [1] - This year marks the first time that Bilibili's UP hosts will participate in the Spring Festival Gala, contributing to the planning and creation of the event [1] - The involvement of UP hosts reflects a trend towards engaging younger audiences, as data shows that 51.59% of viewers aged 15-44 watched the 2024 Spring Festival Gala [1] Group 2 - The 2025 Spring Festival Gala achieved over 100 million live viewers on Bilibili, with 83% of them being under 30 years old, indicating a significant shift towards younger demographics [1] - The Spring Festival Gala is increasingly focusing on youth-oriented content, as seen in the 2024 segment where young viewers sang their favorite animated theme songs [1] - The collaboration with Bilibili led to the creation of the segment "Spring Red Packet," which garnered over 1 billion views, becoming the second most viewed overseas program of the Snake Year Gala [1]