北京“三新”消费试点资金申报指南出炉 单项最高支持2000万元

Core Viewpoint - Beijing's Municipal Bureau of Commerce has announced a funding application notice for new consumption formats, aiming to support three key areas: the launch economy, innovative consumption scenarios, and cross-industry integration with IP [1][2] Group 1: Key Areas of Focus - The launch economy encourages the creation of "launch centers" that integrate brand display, debut, and experience, rewarding the introduction of flagship stores and high-profile brands in Beijing [2] - Innovative consumption scenarios focus on the integration of diverse consumption spaces and business formats, supporting traditional shopping areas to expand into cultural, artistic, and technological experiences [2] - The cross-industry integration with IP aims to develop new consumption scenarios that leverage popular IPs, including themed stores and immersive experiences using technologies like AI and VR [3] Group 2: Funding Support Details - The funding support includes two main types: "post-event rewards" and "investment subsidies," with a maximum funding of 20 million yuan per project [4] - For projects like launch centers and IP-themed stores, a clear performance benchmark is set, where achieving 3 million yuan in revenue within six months can yield a one-time reward of 1 million yuan [4] - Investment subsidy projects will receive up to 50% of the approved investment amount, with a cap of 20 million yuan for projects that develop new business formats and consumption scenarios [4]