Kraft Heinz(US:KHC) 智通财经网·2026-02-11 14:34Core Viewpoint - Kraft Heinz (KHC.US) has suspended its previously announced business split plan, prioritizing profitability improvement instead, following a decline in consumer confidence since the split announcement last September [1] Group 1: Business Strategy - The decision to halt the split comes shortly after the appointment of new CEO Steve Cahillane, who took office in January [1] - Cahillane emphasized that many internal issues are fixable and that the potential for improvement exceeds expectations, leading to the decision to pause the split [1] - The company plans to invest $600 million in marketing, research and development, product upgrades, and some price reduction initiatives instead of pursuing the split [1] Group 2: Financial Performance - The company had previously intended to separate its faster-growing condiment brands from its slower-growing traditional food business, with plans to complete the split in the second half of this year [1] - This split was seen as a crucial step in reversing a $46 billion acquisition made a decade ago, but market skepticism remained, including disappointment expressed by long-term shareholder Warren Buffett [1] - The latest financial report indicated a 4.2% year-over-year decline in organic revenue for the fourth quarter, which was worse than market expectations [1]