“政策补贴+企业让利”激活节日换新需求

Group 1 - The Ministry of Commerce, in collaboration with nine departments, is launching a "Happy Shopping Spring Festival" initiative to boost holiday consumption, including a focus on trade-in programs [1] - A total of 62.5 billion yuan in national subsidies has been allocated to local commerce departments to support consumer claims during the nine-day holiday [1] - The initiative aims to stimulate demand for new products, enhance the consumer market, and accelerate the green and intelligent transformation of industries [1] Group 2 - The combination of various consumer promotion measures is expected to create a significant consumption boost during the Spring Festival, focusing on both large consumer goods and daily consumption [2] - Companies in the home appliance and mobile phone sectors are optimizing supply chains and increasing subsidies to capitalize on the holiday consumption window [2] - Skyworth has made targeted preparations for the Spring Festival market, including increasing inventory of energy-efficient products and ensuring uninterrupted logistics and installation services [2] Group 3 - Skyworth plans to combine national subsidies with its own promotions, offering bundled discounts and creating immersive shopping experiences to attract younger consumers [3] - Changhong is increasing its investment in green smart products and enhancing consumer experience through substantial subsidies, with total discounts exceeding 15% for energy-efficient products [3] - Changhong is also providing additional services such as free installation and extended warranties to enhance customer satisfaction [3] Group 4 - OPPO is leveraging national subsidies by launching limited-time promotions that offer double discounts on digital products during the Spring Festival [4]