上海文旅市场“花式揽客”促新春消费

Group 1 - The upcoming 9-day Spring Festival holiday in 2026 is expected to boost tourism in Shanghai, driven by visa-free policies and the trend of "reverse Spring Festival travel" where young people invite their parents and children to celebrate in their cities [1] - Shanghai plans to enhance cultural, tourism, and commercial integration during the Spring Festival to activate the holiday consumption market [1] - The Yuyuan Lantern Festival is highlighted as a key event, featuring an expanded layout with six integrated zones, showcasing traditional craftsmanship and modern digital technology [1] Group 2 - The collaboration between Yuyuan Mall and the robot rental platform, Qingtian Rental, aims to enhance visitor experience through interactive technology, allowing tourists to create new Spring Festival memories [2] - Zhang Garden, known for its historical significance, will host the "Haipai New Year Garden Party," featuring contemporary designs and exhibitions to attract visitors during the holiday [2] - Various events, including jewelry exhibitions and light shows, will be held at Zhang Garden to blend fashion with local culture [2] Group 3 - The Shanghai government plans to issue approximately 150 million yuan in consumer vouchers to stimulate spending during the Spring Festival, aligning with national directives to enhance tourism products and experiences [3] - Attractions are introducing innovative promotional activities, such as the "one ticket for all" initiative at the Yuyuan Lantern Festival, which combines multiple experiences into a single ticket [4] - The integration of various promotional strategies across different attractions aims to create a comprehensive and engaging consumer experience during the holiday [4] Group 4 - The concept of "Spring Festival ticket economy" is evolving from mere scale expansion to structural optimization, focusing on integrating consumption, experience, and social interaction [5] - The future of the Spring Festival ticket economy is envisioned as a lifestyle that combines cultural experiences with social connections, moving beyond simple consumption [5]