Build‑A‑Bear's KABU Soars Past Half a Million Views as Toy Fair 2026 Kicks Off

Core Insights - Build-A-Bear Workshop's original animated YouTube series KABU has surpassed half a million views, marking a significant milestone as Toy Fair 2026 begins in New York City [1] - The KABU series features characters from Kabuville, promoting themes of friendship, responsibility, and self-discovery, resonating with both children and parents [1] - The series reflects a growing demand for positive, empathy-driven content, with new episodes released weekly, contributing to Build-A-Bear's expanding capabilities in original content creation [1] Company Overview - Build-A-Bear Workshop, established in 1997, focuses on creating personalized stuffed animals, fostering emotional connections with consumers through interactive experiences [1] - The company operates over 600 locations globally and has expanded into e-commerce and licensing agreements, enhancing its brand presence beyond retail [1] - For fiscal 2024, Build-A-Bear reported consolidated total revenues of $496.0 million, indicating strong financial performance [1]