Hasbro CEO Chris Cocks: Why Wizards of the Coast and digital gaming are exploding
HasbroHasbro(US:HAS) Yahoo Finance·2026-02-11 16:37

Core Insights - Hasbro is experiencing significant growth in its digital gaming business, particularly with franchises like Dungeons & Dragons and Magic: The Gathering, which are fostering community engagement [1][2] - The company's shares rose by 8% following strong fourth-quarter profit results and positive guidance for 2026 [2] - Hasbro's Wizards of the Coast division saw an 86% increase in sales year-over-year, contributing to improved operating margins [3] Financial Performance - The company has implemented aggressive cost-cutting measures and is benefiting from strong sales momentum in its digital gaming segment [3] - Hasbro's outlook indicates continued top-line growth and expansion of operating margins in the coming years [3] Analyst Perspectives - Jefferies analyst Kylie Cohu views Hasbro as a leading investment opportunity in the toy sector, citing the strength of its Wizards/MTG business and a solid entertainment lineup [4] - Cohu raised Hasbro's price target by 24% to $120, aligning with the higher end of Wall Street analyst targets [5] Industry Trends - The toy industry has faced a decline of low-single-digit percentages annually over the past three years, but signs indicate stabilization and potential flat growth in the next two to three years [6] - Hasbro is expected to benefit from a strong innovation portfolio and upcoming toy releases tied to major Disney movie launches [3]

Hasbro CEO Chris Cocks: Why Wizards of the Coast and digital gaming are exploding - Reportify