希尔顿酒店2026年展望：业绩披露、中国扩张与行业趋势

Core Viewpoint - Hilton Hotels (HLT.US) is expected to experience significant events and trends in 2026 that may impact its stock performance [1] Financial Performance - In Q3 2025, the company reported a revenue increase of 8.82% year-over-year and a substantial net profit growth of 22.09% [2] - Full-year performance for 2025 is anticipated to be released in early 2026, with investors advised to monitor net unit growth (6.7% achieved in 2025) and whether the strong earnings guidance continues [2] Business Development - In January 2026, Hilton announced reaching a milestone of 1,000 hotels in China and plans to open several key projects in the first half of the year, including Hilton Garden Inn Guangzhou and Hilton Garden Inn Luoyang, to accelerate brand matrix deepening [3] - The group maintains a pace of opening a new hotel every two days, with the Chinese market expected to continue leading in scale [3] Industry Policy and Environment - Analysts indicate that the hotel industry's supply growth is expected to slow in 2026, with occupancy rates in high-tier cities likely to rebound, supporting low single-digit growth in RevPAR (Revenue per Available Room) [4] - This trend may bolster Hilton's pricing power and revenue [4] Institutional Perspectives - In January 2026, several institutions updated their ratings, with Morgan Stanley raising its target price to $306 and Wells Fargo increasing it to $338, reflecting market expectations for fundamental improvements [5] - The current average target price among institutions is approximately $299, with 46% of ratings being overweight [5]