洲际酒店集团深化美团合作 旗下品牌进军东南亚市场
Jing Ji Guan Cha Wang·2026-02-11 17:23

Brand Marketing Activities - InterContinental Hotels Group and Meituan Travel will jointly launch the "Accommodation + Cultural Celebrity New Year" event on December 30, 2025, and plan to deepen the "Accommodation +" cooperation in 2026, including new offerings like ethnic travel photography and cycling experiences to attract younger users [1] - The group will host the "Travel Fun Night" annual gala at the end of 2025 and strengthen brand heritage through the 50th anniversary celebration of its holiday hotel brand in the Greater China region [1] Business Progress - The group's Garner brand opened its first Southeast Asian store in Pattaya, Thailand, in December 2025, marking the brand's official entry into the Southeast Asian market, with over 72 hotels currently in operation globally and 80 projects under development [2]

MEITUAN-洲际酒店集团深化美团合作 旗下品牌进军东南亚市场 - Reportify