万豪国际2025年净利润增长10%,大中华区签约创新高

Core Insights - Marriott International achieved a steady growth in net profit for the full year 2025, with total revenue reaching $26.186 billion, a 4% increase year-over-year, and net profit of $2.601 billion, up 10% [1] - In Q4 2025, revenue was $6.69 billion, reflecting a 4% year-over-year growth, while net profit slightly decreased by 2% to $445 million [1] Performance Overview - In 2025, Marriott signed over 200 development projects in Greater China, with a total of more than 36,000 new rooms, marking a 25% year-over-year increase and setting a historical record [2] - The RevPAR (Revenue per Available Room) in Greater China for Q4 was $80.63, a 3.4% increase year-over-year, with an occupancy rate rising to 67.8% [2] Company Status - The global comparable hotel RevPAR for 2025 was $128.8, showing a 2% year-over-year growth [3] - For 2026, the company anticipates a global RevPAR growth of 1.5% to 2.5%, a net room growth of 4.5% to 5%, and an adjusted EBITDA increase of 8% to 10% [3] Business Development - As of the end of 2025, Marriott had a global development pipeline of approximately 610,000 rooms, with 43% under construction [4] - The company added nearly 100,000 net new rooms in 2025, achieving a net growth rate of over 4.3% [4] - Marriott's asset-light, fee-driven business model supports stable cash flow generation [4]