Ford Motor(US:F) Business Insider·2026-02-11 18:18Core Insights - Ford's electric vehicle (EV) business reported a loss of $4.8 billion in 2025, with a 14% decline in sales of key models like the Mustang Mach-E and F-150 Lightning [1][5] - The company is shifting its strategy towards lower-cost, high-volume EVs and increasing its focus on hybrids, moving away from its initial approach of electrifying premium models [2][6] Sales Performance - In 2025, Ford sold 27,307 F-150 Lightnings, an 18.5% decrease from 2024, and 51,620 Mustang Mach-Es, which remained roughly flat year-over-year [5] - The end of the $7,500 federal tax credit in September 2024 significantly impacted sales, with F-150 Lightning sales dropping from 5,197 units in December 2024 to 1,724 units a year later [5] Strategic Changes - Ford has ceased production of the all-electric F-150 Lightning, planning to reintroduce it as an extended-range electric vehicle (EREV) with improved range and towing capacity [6] - The company is developing a new "universal" EV platform aimed at producing lower-cost, high-volume vehicles, with the first model expected to be a midsize pickup priced around $30,000 by 2027 [7][8] Financial Outlook - Ford anticipates that its EV business will continue to operate at a loss for several more years, targeting break-even around 2029 [9] - The company missed earnings estimates for the quarter, reporting adjusted earnings per share of 13 cents compared to analysts' expectations of 19 cents [9] Market Context - Other major automakers are also planning to launch sub-$50,000 EVs, indicating a broader industry trend towards more affordable electric vehicles [8]