Rivian R2 Early Reviews Are In: Marques Brownlee Says New EV 'Can Be Their Model Y'

Core Insights - The Rivian R2 represents a significant opportunity for the company to scale up, with a starting price of approximately $45,000, making it competitive with the Tesla Model Y [2][3][6] - The R2 is seen as Rivian's entry into the mass market for electric vehicles, with expectations of strong demand despite a general slowdown in the EV market [4][5] - Rivian has paused plans for a new factory in Georgia to focus on upgrading its existing facility in Normal, Illinois, aiming for annual production of over 100,000 units [5][7] Product Features and Reviews - Marques Brownlee noted that the R2 retains appealing features from the R1S but in a smaller and more affordable package [2] - Doug DeMuro praised the R2 as possibly the best all-around electric vehicle he has driven, giving it a score of 70 out of 100, which is only behind the R1S [4] Production and Delivery Outlook - Rivian is targeting deliveries of the R2 in the first half of 2026, which could significantly alter its delivery totals for the year [8] - The company reported 42,247 deliveries in 2025, reflecting an 18% year-over-year decline, but the R2's introduction is expected to positively impact future delivery numbers [8] Stock Performance - Rivian's stock is currently down 1.3% to $14.76, with a year-to-date decline of 24.0% in 2026 [10]