Ford CEO says 'customer has spoken' after EV shift drives major quarterly loss
Ford MotorFord Motor(US:F) Fox Business·2026-02-11 19:16

Core Insights - Ford reported its largest quarterly loss since 2008, with a net loss of $11.1 billion in Q4, primarily due to losses in its electric vehicle division, tariffs, and supply chain issues [1][2]. Financial Performance - The company experienced a loss of $4.8 billion on electric vehicles in the previous year and anticipates further losses of $4 billion to $4.5 billion in 2026, with a target to break even by 2029 [2]. - Ford's fourth quarter revenue reached $45.9 billion, exceeding analysts' expectations, although it narrowly missed its revised earnings guidance of $7 billion, reporting earnings before interest and taxes of $6.8 billion for the year [7]. Tariff Impact - Ford's tariff costs were approximately $2 billion last year, with an additional loss of $900 million due to changes in the tariff-relief program announced by the Trump administration [3][6]. - The company expects tariff costs to remain at similar levels this year, influenced by reliance on imported aluminum following fires at a supplier's plant [6]. Strategic Shifts - Ford announced a strategic shift by cutting production of the electric F-150 Lightning and taking a $19.5 billion charge on its EV assets, refocusing investments on hybrid vehicles and affordable EVs [4][8]. - The company plans to introduce a $30,000 EV platform and is set to roll out an electric pickup on that platform next year, alongside pursuing targeted partnerships and investments in hybrid technologies [12][13].