Zhong Guo Zheng Quan Bao·2026-02-11 20:23Core Viewpoint - Banks are adjusting their transaction notification services by raising the threshold for free SMS alerts, reflecting a strategic shift towards digital channels and cost management in response to narrowing interest margins [1][4]. Group 1: Bank Adjustments - Starting from March 16, 2025, China Merchants Bank will no longer send SMS notifications for transactions below 5,000 yuan, aiming to optimize customer service and reduce unnecessary notifications [1]. - Other banks, such as CITIC Bank and Xinjiang Rural Commercial Bank, are also raising their SMS notification thresholds, with CITIC Bank setting it at 300 yuan and Xinjiang Rural Commercial Bank at 100 yuan [2][3]. Group 2: Customer Experience - Banks are encouraging customers to use their apps and online platforms for transaction notifications, which are offered for free, as a way to enhance customer experience and reduce reliance on SMS [2][3]. - Some customers express discomfort with the transition from free to paid SMS services, while younger customers are less affected as they primarily use mobile banking for account monitoring [3]. Group 3: Industry Trends - The shift from free SMS notifications to a paid model is part of a broader trend in the banking industry towards digital transformation, as banks seek to cut costs and focus on more competitive business areas [4]. - The development of mobile banking and digital channels allows banks to provide a range of services beyond transaction notifications, including account inquiries and online customer service [4].