Core Insights - MINISO has several key developments to watch in early 2026, including execution risk, collaboration with CCTV for the Spring Festival Gala, IP strategy upgrades, the opening of MINISO LAND, and financial performance adjustments [3]. Recent Events - On January 14, 2026, MINISO (Guangzhou) Co., Ltd. was listed as an executed party by the People's Court of Yuexiu District, Guangzhou, with an execution amount of 4.9688 million yuan, related to the actual controller Ye Guofu's Zhuhai Siyiyi Enterprise Management Co., Ltd. [4]. Business Progress - On January 29, 2026, MINISO announced its partnership with China Central Television for the 2026 Spring Festival Gala, launching a co-branded product series on February 4. The company plans to upgrade 80% of its stores to IP-themed stores and accelerate global store expansion, targeting over 10,000 stores in the next three years [5]. Project Development - On January 30, 2026, MINISO LAND's first store opened in Guangzhou, covering over 1,100 square meters, with over 90% of products being IP-related. The company also announced the development of a humanoid robot based on its own IP "YOYO," exploring the integration of AI and IP strategies, positioning it as a family companion robot [6]. Performance Overview - Despite a 28.2% year-on-year revenue growth to 5.7966 billion yuan in Q3 2025, the net profit attributable to the parent company has declined for several consecutive quarters, with a single-quarter year-on-year decline exceeding 30%, primarily due to increased sales expenses from overseas direct store expansion. The company is advancing a "transformation" strategy, planning to close and reopen approximately 6,000 stores to optimize its channel structure [7].
名创优品2026年初动态：被执行人风险、春晚合作与AI+IP布局