Jodie Turner-Smith, Rachel Zoe, Ciara Miller, Ming Lee Simmons, Whitney Leavitt, Lana Condor, and More Glow at The Spring Beauty Studio at Target SoHo during NYFW
TargetTarget(US:TGT) Prnewswire·2026-02-11 20:57

Core Insights - Target launched its largest Spring beauty assortment to date, featuring nearly 3,000 new products and over 60 new brands, coinciding with New York Fashion Week [1][2] Event Overview - The Target Spring Beauty Studio event was held at Target SoHo, showcasing a blend of culture, beauty, and style [1][2] - The event included expert-led beauty sessions, live demonstrations, and interactive touch-up experiences [1][2] Expert Engagement - Notable beauty brand founders and experts participated, including Janell Stephens of Camille Rose and Reyna Herrera of Morphe, who demonstrated product techniques [1][2] - Celebrity makeup artists and stylists provided beauty refreshes, helping guests discover complementary palettes for makeup and jewelry [1][2] On-Trend Product Discovery - Guests explored beauty zones inspired by current trends, sampling products from Target's new beauty assortment [1][2] - The Broadway Beauty Bar featured curated beauty edits from top experts, allowing guests to shop these selections in-store [1][2] Special Features - A Spring Style Edit was hosted by Julee Wilson and Kahlana Barfield Brown, showcasing a rotating collection of trend-forward pieces [2] - The event reinforced Target's position as a destination for accessible, trend-forward beauty and style [1][2]