Coca-Cola HBC H2 Earnings Call Highlights

On costs and investment, he said gross profit margin improved by 70 basis points, while operating costs rose 10 basis points overall. Operating expenses excluding direct marketing improved by 30 basis points as a percent of revenue, while direct marketing increased by 40 basis points as the company invested in activations including Share a Coke, the Winter Olympics, and a new Finlandia marketing campaign.Stamoulis said organic revenue per case increased 5.1%, calling it a “normalization versus previous year ...