“古镇过大年”解锁新春文旅新场景

Core Insights - The "Ancient Town Celebrates the New Year" series of events has officially launched, centered around the AAAAA-rated Aisin Gioro Royal Museum, integrating various cultural elements such as ice and snow, health, food, and intangible cultural heritage to create an immersive experience for visitors [1][2] Group 1: Event Highlights - The ancient town features carefully designed areas for lantern displays, intangible cultural heritage experiences, theatrical performances, and festive dining, enhancing the visitor experience with traditional costumes and interactive activities [2] - The "Straw Paradise" farming experience area recreates traditional Northeast rural scenes, showcasing the process of making local delicacies [2][3] - The event includes a bustling marketplace with over a hundred types of traditional New Year goods, such as local liquor and snacks, contributing to a vibrant festive atmosphere [2] Group 2: Visitor Experience Enhancements - The ancient town has introduced diverse attractions to meet new consumer demands during the Spring Festival, including themed activities like "Dress Up and Explore the Ancient Town" and a health-focused marketplace featuring traditional Chinese medicine and wellness services [3] - Special promotions such as free parking, complimentary liquor, and a dedicated shuttle bus service from Shenyang to the scenic area have been implemented to improve visitor accessibility and experience [3] - The integration of low-altitude experiences, ice and snow entertainment, and cultural tourism aims to enrich the rural tourism offerings, with plans for themed fireworks shows and cultural activities throughout the festival period [4]