瞄准高附加值寻求突破

Core Insights - Hebei Qinghe cashmere industry has been successfully included in the national-level characteristic industrial cluster cultivation list, highlighting its significant market share and establishing its position as a leader in the global cashmere market [1] - To achieve the goal of expanding the industrial cluster scale from 50 billion to 100 billion yuan, the industry must continue to advance in key areas such as brand value enhancement, digital transformation, and global operational capabilities [1][2] Group 1: Brand Development - The industry needs to shift from "OEM" to "brand output" to overcome the challenge of "high quality but low price," where similar products can have price differences of several times after branding [1] - A comprehensive value system integrating "design, brand, and channel" must be established to enhance product premium through international design resources and digital marketing [1] Group 2: Digital Transformation - The transition from "equipment intelligence" to "ecological collaboration" is essential, as the industry has made progress in digital applications but still faces challenges in technology, funding, and talent for small and medium-sized enterprises [1] - Accelerating the construction of an industrial internet platform is necessary to promote data connectivity across the entire supply chain, particularly in addressing the shortcomings of cross-border e-commerce [1] Group 3: Global Expansion - The industry must move from "product export" to "system export," focusing on enhancing global operational capabilities and establishing a new model of "China R&D + global manufacturing + world sales" [2] - Understanding and applying international standards and intellectual property rules is crucial for integrating into the global value chain [2] Group 4: Innovation Ecosystem - Achieving the 100 billion yuan target requires collaboration between government and enterprises to build an innovative ecosystem, addressing the shortage of design and R&D talent [2] - Establishing a collaborative mechanism among "industry, academia, research, and application" is vital to create a favorable environment for innovation [2]