杭州解锁文商旅夜经济新标杆

Core Insights - The launch of the immersive night tour project "De Shou Night Banquet" marks a significant cultural and economic initiative in Hangzhou, integrating technology, culture, and interaction to enhance the night economy [4][7]. Group 1: Project Overview - "De Shou Night Banquet" is the first immersive night tour project centered around the South Song Royal Palace ruins, officially opened on February 10 [4]. - The project transforms the traditional museum experience into an interactive narrative, allowing visitors to participate actively in the storyline rather than being passive observers [5][6]. Group 2: Interactive Experience - The core highlight of the project is its interactive storyline, where visitors engage in a South Song light comedy, becoming part of the narrative and experiencing the cultural atmosphere of the era [5]. - The main show "De Shou You Dian Mang" features a crisis at a night banquet, where visitors assist characters in resolving the situation, enhancing their immersion in the South Song court life [5][6]. Group 3: Economic Impact - The project aims to activate the night economy by extending museum hours and creating a vibrant cultural experience that drives nighttime consumption [7]. - As a pilot area for night economy development, Hangzhou's Shangcheng District has seen significant growth in nighttime consumption, projected to reach 101.46 billion yuan by 2025, accounting for 57.6% of total consumption [7][8]. Group 4: Future Prospects - "De Shou Night Banquet" is expected to become a new landmark for night economy in Hangzhou, attracting visitors and stimulating surrounding areas like Qinghefang and Wuliuxiang [8]. - The district plans to continue enhancing the cultural connotation of the night economy and develop more innovative night economy projects [8].