津门老字号达213个

Core Insights - The Tianjin Municipal Government held a conference focused on the development and innovation of traditional brands, announcing the "Tianjin Old Brand Recognition Management Measures" and unveiling a new logo for these brands [1] - The event featured discussions among guests on empowering the development of old brands, with representatives from various traditional enterprises sharing their experiences in expanding new business models [1] - The Tianjin Old Brand Association established the "Old Brand Development Special Committee" during the conference [1] Group 1 - As of now, there are 213 recognized Tianjin old brands, including 72 that are classified as "Chinese old brands" [1] - The Tianjin Municipal Bureau of Commerce emphasized the importance of creating a favorable environment for the high-quality development of old brands, encouraging them to adapt to consumer upgrade trends and accelerate digital transformation [1] - The initiative aims to inject cultural vitality and brand energy into the construction of Tianjin as an international consumption center [1] Group 2 - Zhao Yanjun, a fifth-generation inheritor of the Chen family porcelain-making technique, stated that the company will design more cultural and creative products that meet market demands, balancing cultural connotation, quality, and emotional value [1]