“网络视听过大年” 奉上视听“大礼包”

Group 1 - The core theme of the "Network Audio-Visual New Year" event is "Beijing Big Audio-Visual, Spring is Coming," aiming to enhance the Spring Festival experience with high-quality audio-visual content and innovative service scenarios [2][3] - The event features five major thematic series, including the launch of 36 audio-visual masterpieces and collaboration with 20 online platforms to create dedicated sections for the event [2][3] - The initiative emphasizes content quality, intelligent dissemination, service scenario integration, and consumer fusion, showcasing the festive atmosphere across Beijing [2][3] Group 2 - "Good Wishes" focuses on annual themes, with platforms like Douyin and Dedao presenting Spring Festival Gala and other engaging audio-visual content to convey New Year blessings [3] - "Good Scenery" initiates the "Beijing City Walk" multimedia collaboration, offering routes for film location visits, immersive experiences, and food tasting, allowing citizens and tourists to explore Beijing through its cinematic landscapes [3] - "Good Products" aims to create new consumption scenarios by integrating online and offline activities, promoting traditional goods, cultural products, and live-streaming sales to stimulate Spring Festival consumption [3] Group 3 - "Good Luck" promotes public interaction through platforms like Weibo and Baidu, creating a festive atmosphere with diverse "audio-visual +" activities across parks, business districts, and theaters [4] - The event includes multiple offline audio-visual scenes to enhance the New Year atmosphere and showcase Beijing's cultural charm, featuring high-quality performances and major sports events broadcasted to various regions [4] - Notable performances include the 2026 New Spring Waltz Concert, acrobatics, and traditional operas, presented through remote transmission to reach a wider audience [4] Group 4 - The event offers rich offline experiences with 21 immersive experience points and 12 film location routes covering diverse themes such as food, shopping, and nostalgia, allowing visitors to engage deeply with Beijing's cultural heritage [5] - Specific routes include culinary experiences, shopping landmarks, unique accommodations, and explorations of historical neighborhoods, enhancing the connection between film and real-life experiences [5] - The initiative also features themed routes focusing on patriotism, nostalgia, and urban vitality, providing a comprehensive exploration of Beijing's cinematic and cultural landscape [5]