Tesco(US:TSCDY) Xin Lang Cai Jing·2026-02-11 22:53Core Viewpoint - The Chinese government is implementing measures to ensure a stable supply of essential goods and promote consumer spending during the upcoming Spring Festival, with various initiatives aimed at enhancing market supply and consumer engagement [1][2][3]. Group 1: Consumer Initiatives - The "Happy New Year Shopping" campaign includes three major packages for consumers: a trade-in program with a budget of 62.5 billion yuan, a lottery for invoices with a prize pool of 10 billion yuan during the holiday, and financial support from banks and payment institutions for various consumer sectors [2]. - A total of 20.5 billion yuan has been allocated by local governments to provide direct benefits to consumers through vouchers, subsidies, and red envelopes during the nine-day holiday [2]. Group 2: Market Supply - The supply of essential goods is robust, with a 20% increase in inventory for grains, meats, and eggs in major chain supermarkets compared to the same period last year, and a 7.7% increase in vegetable stocks [3]. - Various regions are actively organizing supply chains, with some areas increasing inventory levels by 10%-20% and securing supply agreements with external sources to ensure adequate stock for the holiday [3]. - The government is also releasing 2,000 tons of central reserve frozen beef and lamb to boost meat supply during the festival [3]. Group 3: Cultural and Tourism Activities - Approximately 30,000 cultural and tourism events are planned to take place around the Spring Festival, promoting a festive atmosphere and enhancing cultural engagement [5][6]. - The Ministry of Culture and Tourism has launched several themed activities to enrich cultural life, including exhibitions and performances that highlight traditional and modern elements [6]. - Various regions are organizing unique cultural tourism activities, such as Beijing's "Enjoy Beijing During the New Year" series and Shandong's "Winter Warmth in Qilu" celebration [6][7].