隆尧饼干“量体裁衣”闯非洲

Core Viewpoint - Hebei Jinmeng Food Co., Ltd. has successfully entered the African market with its customized biscuits, driven by specific local tastes and preferences, leading to a significant increase in orders and production capacity [3][5]. Group 1: Market Entry and Strategy - The company faced a sharp decline in its main business of rice products in 2021 and decided to explore the African biscuit market, leveraging the Belt and Road Initiative [3]. - Initial attempts to penetrate the market were met with rejection due to taste preferences, prompting the company to adapt its recipes based on feedback from African customers [3][4]. - A key partnership with a Zimbabwean merchant, Rajesh, facilitated the entry into the African market, leading to an increase in orders [5]. Group 2: Production and Innovation - The company has expanded its production capabilities by establishing three automated production lines, with the first line already operational and the second expected to launch in May [6]. - Continuous innovation is emphasized, with ongoing research and development for new biscuit flavors tailored to African tastes, supported by samples sent from clients [6].