亚朵集团发布新战略与春节价格争议，股价波动受关注

Group 1 - The core viewpoint of the news is that Atour Group has launched a new three-year strategy aimed at brand leadership and has faced controversy over significant price increases during the Spring Festival [1][2] Group 2 - Atour Group officially launched its new three-year strategy "China Experience, Brand Leadership" on February 5, 2026, and has established a new brand "Atour Jianye" from its Atour 4.0 product line [1] - The strategy aims to shift from scale leadership to brand leadership and to build a multi-brand ecosystem [1] - Reports on February 11, 2026, indicated that some Atour hotels raised prices significantly during the Spring Festival, with one room type in Shantou priced at 4,221 yuan per night, nearly five times higher than usual, leading to regulatory scrutiny and public discussion [1] Group 3 - Atour Group's stock price showed an upward trend following the strategy announcement but experienced a slight pullback due to negative events [2] - From February 5 to 11, 2026, the stock price fluctuated by 13.25%, reaching a high of 40.25 USD on February 11 [2] - On the day of the strategy announcement, February 5, the stock price increased by 5.13%, followed by a further increase of 5.70% on February 9, but fell by 0.85% on February 11 due to the price controversy, closing at 39.50 USD [2] - Trading volume significantly increased on February 9 and 10, exceeding 2 million shares, indicating high market attention [2]