Group 1 - The core theme of the article is the rising popularity of DIY handcrafts in Hangzhou, particularly those themed around the Year of the Horse, as consumers seek unique and personalized experiences for the upcoming Spring Festival [1][2]. - Various offline handcraft stores and intangible cultural heritage workshops are launching horse-themed DIY products, blending traditional craftsmanship with modern trends, which has made them popular among consumers [2][3]. - Online sales of horse-themed DIY material kits are also booming, with products like sachets and dolls priced around 20 yuan, achieving monthly sales of over 1,000 units [2][3]. Group 2 - The DIY market in Hangzhou is experiencing a shift from rapid growth to a more refined and competitive landscape, pushing businesses to innovate and enhance customer experiences [4]. - The competition has evolved from merely having offerings to providing superior experiences, necessitating differentiation and cultural integration in DIY projects [4][5]. - The rise of the DIY industry reflects a broader trend of experiential and self-indulgent consumption, merging local cultural elements with modern consumer preferences, thus contributing to the optimization of the service industry and urban renewal [5][6].
杭州手工体验市场火爆出圈
Mei Ri Shang Bao·2026-02-11 23:32