广东 活力广东 时尚湾区
Xin Lang Cai Jing·2026-02-11 23:56

Core Viewpoint - In 2025, Guangdong aims to enhance its cultural and tourism sectors, targeting a visitor count exceeding 950 million and total tourism revenue surpassing 1.2 trillion yuan, reflecting year-on-year growth of 10% and 12% respectively [3] Group 1: Industry Goals and Projections - Guangdong's goal for 2025 is to establish itself as a higher-level cultural and tourism province, making the cultural tourism industry a strategic pillar for economic growth [3] - The province anticipates receiving over 950 million tourists and generating more than 1.2 trillion yuan in tourism revenue by 2025, with respective growth rates of 10% and 12% [3] Group 2: Initiatives and Projects - The province has launched 109 key agricultural and cultural tourism investment projects, providing support for 12 high-quality projects [3] - The "Double Hundred" investment plan is progressing steadily, with initiatives like "Welcoming Summit Tourism in Guangdong" and the release of the "Happy Travel Guangdong" series of tourism maps [3] - Approximately 50 million yuan in tourism consumption vouchers have been distributed at the provincial level to stimulate tourism spending [3] Group 3: Brand Development and Promotion - The "Vibrant Guangdong Fashion Bay Area" tourism brand is being actively promoted, alongside the renewal of digital tourism ambassadors [3] - The "Weekend Enjoy Guangdong" tourism IP system is being cultivated, and the global promotion of Guangdong's inbound tourism has been successfully launched [3] - High-quality tourism products are increasingly available, with notable recognitions such as the national-level tourism leisure districts awarded to specific areas [3] Group 4: Future Directions - In 2026, Guangdong will continue to stimulate tourism consumption potential, accelerate key project advancements, and enhance tourism brand development [4] - The province will focus on enriching high-quality product offerings and fostering new tourism business models while strengthening promotional efforts to attract visitors [4]