Core Insights - The 36th Shanghai Tourism Festival has introduced a "one festival, two seasons" model, achieving record high visitor numbers and total tourism consumption transactions [3] - Shanghai aims to enhance its status as a world-renowned tourist city by implementing a three-year action plan for high-quality tourism development and a "14th Five-Year" plan for urban tourism innovation [3] - The city plans to optimize inbound tourism services and enhance marketing efforts to position itself as the top destination for inbound tourism [3] Group 1 - Shanghai's tourism development will focus on creating a new growth pattern through a city-wide tourism development conference and a three-year action plan [3] - The city will explore new reform measures, including the introduction of "Shanghai Small Tours" and the selection of "City Recommendation Officers" [3] - Shanghai aims to enhance tourism consumption by promoting events like the "Shanghai Tourism Strategy Super Contest" and the "Pyramid Summit: Ancient Egyptian Civilization Exhibition," which has set records for visitor numbers and revenue [3] Group 2 - By 2026, Shanghai plans to continue expanding domestic demand and releasing tourism consumption potential while improving product supply and marketing efforts [4] - The city will focus on enhancing the tourism service experience and increasing the effectiveness of tourism benefits for citizens [4] - Shanghai's initiatives are aligned with the broader goal of contributing to the construction of a strong tourism nation [4]
上海 这里是上海
Xin Lang Cai Jing·2026-02-11 23:56