近10万人次涌入！横店，又火了！“酒店满房”“一天几百单”……

Core Viewpoint - The 2026 Hengdian Lantern Festival features 21 sets of film-level lanterns and six major experiential areas, integrating classic and popular film IPs to create a fantastical experience, with a design and production cost of nearly 10 million yuan [1][6]. Group 1: Event Highlights - The festival includes interactive experiences such as folk quizzes and traditional craft activities, allowing visitors to become participants by dressing in ancient costumes for microfilm shooting and generating personalized film segments [3]. - As of January 18, the festival has received nearly 100,000 visitors and is expected to see a peak in attendance during the Lantern Festival [5]. - The festival incorporates 500 drones to recreate classic scenes from films, attracting many visitors for viewing and photo opportunities [7]. Group 2: Industry Impact - The integration of technology and performance art enhances the visual impact of live performances, improving the audience experience through synchronized lighting and action [9]. - High-quality lighting performances are driving an increase in tourism, with a 70% rise in the proportion of visitors opting for two to three-day trips instead of one-day visits [11]. - Hotel bookings in the area have increased by over 30% compared to the previous month, with popular accommodation packages selling thousands of units, significantly boosting local hospitality and related industries [15].