科技赋能文化打底，古都洛阳成文旅“顶流”

Core Insights - The ancient city of Luoyang has become a popular cultural tourism destination, attracting over 600 million visitors in the past five years, showcasing its vibrant consumer activity [1][2][4] Group 1: Cultural Tourism Development - The transformation of Luoyang into a cultural tourism "top flow" is attributed to the shift from resource-based tourism to creativity-driven experiences [2][5] - The Luoyang Ancient Tomb Museum has successfully increased visitor numbers by combining cultural relics with creative experiences, with nearly 70% of visitors under 35 years old [3][5] - The city boasts over 110 museums and memorials, receiving more than 17 million visitors annually, positioning itself as a "museum without walls" for Chinese culture [5][10] Group 2: Innovative Experiences - The immersive experience economy is emphasized, with a focus on transforming static cultural displays into engaging, participatory experiences [9][10] - The Luoyang Ancient City has become a popular destination for Hanfu culture, attracting over 13 million visitors in 2023 and generating over 2.2 billion yuan in market consumption [10] - The number of Hanfu-related businesses in the old city has surged from 18 to over 1,300, creating over 30,000 jobs in the full-service supply chain [10] Group 3: Digital Engagement and Marketing - The Old Jun Mountain has seen over 5 million visitors and 1.2 billion yuan in annual revenue, largely due to viral marketing through short videos [11][12] - The mountain's management has adapted to visitor demands by introducing night tours and trendy projects, enhancing its appeal [12][13] - The integration of interactive marketing has significantly increased visitor numbers, with the mountain's annual visitors rising from 1.8 million in 2021 to 5.38 million by 2025 [13] Group 4: Economic Impact - During the 14th Five-Year Plan period, Luoyang received over 600 million visitors, generating nearly 480 billion yuan in tourism revenue, reflecting a successful implementation of innovative tourism strategies [13]