Core Viewpoint - The beauty industry is facing significant challenges due to deceptive marketing practices that lure consumers with low-cost services, leading to high debt and eroding trust in the sector [1][2]. Group 1: Industry Practices - Many beauty institutions employ manipulative tactics, starting with low-priced experiences like "16 yuan treatments" and "free tests," followed by aggressive upselling of expensive services [1]. - These institutions often create anxiety through misleading diagnoses, claiming severe skin damage, and may even process loans without consumer consent, violating consumer rights [1]. - Some beauty providers lack basic qualifications, operating without licensed medical professionals or compliant equipment, jeopardizing consumer health [1]. Group 2: Regulatory and Consumer Protection - The "Medical Beauty Service Management Measures" mandates that medical beauty institutions must obtain proper licenses and that practitioners must have valid medical qualifications [2]. - Regulatory bodies are urged to enhance cross-departmental cooperation to address issues like unlicensed operations, forced consumption, and illegal lending, promoting a zero-tolerance approach to violations [2]. - Consumers are advised to maintain vigilance against low-cost offers and to refuse high-pressure sales tactics, ensuring they verify loan terms and retain evidence of transactions [3].
谨防消费陷阱侵蚀颜值经济
Jing Ji Ri Bao·2026-02-12 00:37