“乐购新春·乐享河南”消费季来了

Group 1 - The core initiative "Lego New Year, Enjoy Henan" aims to enhance consumer spending during the Spring Festival through a combination of policies, activities, and scenarios, with over 500 events planned [1] - The initiative focuses on three main themes: revitalizing consumption, year-end goods consumption, and scenario-based consumption, coordinating five major sectors [1] - The "Yupin Welcoming Spring Grand Exhibition" targets year-end goods procurement, leveraging the quality brand advantages of Henan's supermarkets, involving over 30 key streets and more than 100 large commercial complexes and supermarkets [1] Group 2 - The "Automobile and Home Appliance Renewal Season" promotes consumption of key products by implementing trade-in policies for old vehicles and home appliances, offering subsidies for eligible replacements [1] - The "Shopping Festival in Business Circles" encourages major shopping areas to create immersive shopping experiences, extending operating hours and launching exclusive nighttime activities [1] - The "Yujian Cuisine" series of activities focuses on local delicacies, providing food maps and recommending specialty restaurants to enhance consumer experiences [1] Group 3 - The integration of cultural and tourism activities, such as temple fairs and ice and snow festivals, aims to create a one-stop platform for purchasing unique goods and cultural products [2] - To support the "Lego New Year" initiative, Henan is distributing 200 million yuan in provincial-level consumption vouchers across various sectors including retail, dining, and tourism [2] - The initiative also includes a pilot program in Zhengzhou and Kaifeng to increase the prize money and winning rates for national invoice rewards during the Spring Festival [2]