AI创意长图｜热“雪”沸腾，“冷资源”何以激活“热经济”？

Core Insights - The ice and snow economy in China is entering a new stage of large-scale development, with significant market potential and resilience. By 2025, the ice and snow economy is expected to exceed 1 trillion yuan, with over 14,000 related enterprises nationwide, marking an 11% year-on-year increase [2][24] - The number of participants in ice and snow tourism is projected to reach 360 million during the 2025-2026 winter season, generating an estimated revenue of 450 billion yuan [2][24] - The integration of transportation infrastructure, such as the opening of the Xiyan high-speed railway, has made ice and snow tourism more accessible, contributing to a rise in visitor numbers [4][24] Industry Development - The ice and snow economy is evolving from a seasonal to a year-round industry, supported by technological advancements and innovative experiences [6][27] - A diverse range of activities and experiences in ice and snow sports is emerging, including ice dragon boat racing and snow-themed events, enhancing consumer engagement [9][15] - The domestic ice and snow equipment industry has developed a comprehensive product system, covering various aspects from individual to venue needs, and is increasingly exporting to international markets [11][13] Cultural and International Aspects - The promotion of ice and snow culture is gaining momentum, with localities creating unique cultural IPs to attract tourists and enhance the economic benefits of the ice and snow industry [18][24] - International events, such as the Beijing Winter Olympics and Harbin Asian Winter Games, are boosting the visibility of China's ice and snow sports and facilitating cultural exchange [24][27] - Policies aimed at attracting foreign tourists, such as optimizing visa regulations and launching new international routes, are enhancing China's appeal as a winter travel destination [22][24]