一小区两年前“买房送黄金”，如今250万的房子市值缩水87万，送的1000克黄金暴涨到112万，住户资产增值了

Core Insights - The article highlights a unique case of asset appreciation through a promotional scheme where homebuyers received gold as a bonus, leading to an unexpected financial outcome for homeowners [1] Group 1: Promotional Scheme - A real estate project in Hangzhou, Zhejiang, offered a "buy a house, get gold" promotion two years ago, providing between 700 grams to 1000 grams of gold depending on the unit type [1] - At the time of the promotion, the gold price was approximately 450 RMB per gram, making the gold bonus for a 119 square meter unit worth around 450,000 RMB, effectively giving a discount of about 18% on the property price [1] Group 2: Market Changes - By June 2023, the international gold price surged to about 1120 RMB per gram, marking an increase of nearly 149% since the promotion [1] - The value of the 1000 grams of gold received by homeowners rose from approximately 450,000 RMB to about 1,120,000 RMB [1] Group 3: Real Estate Value Decline - In contrast, the property prices in the area saw a significant decline, with the price per square meter dropping from about 22,000 RMB to approximately 14,700 RMB [1] - The market value of the same 119 square meter property decreased from 2.5 million RMB to around 1.63 million RMB, a reduction of about 870,000 RMB [1] Group 4: Asset Appreciation Outcome - Despite the decline in real estate value, the overall asset value for homeowners increased by approximately 250,000 RMB due to the substantial appreciation of the gold [1] - This situation is viewed as a passive "asset hedging" strategy, where homeowners unintentionally created a diversified asset portfolio that mitigated the risk of depreciation in a single asset [1]