团标落地，儿童防蛀牙膏市场走向「成分透明」

Group 1 - The core focus of the article is the significant transformation in the children's toothpaste market driven by national health policies aimed at improving oral health among children, particularly in controlling dental caries rates [1][14] - The "Five Health Promotion Action Plan" by the National Health Commission emphasizes oral health as a key area, mandating measurable targets for reducing dental caries in children aged 5 and 12 [1][14] - The introduction of a group standard for the detection of Olaflur, a fluoride compound, marks a pivotal moment in the industry, aiming to enhance product credibility and safety in the children's oral care market [10][13] Group 2 - The prevalence of dental caries among Chinese children is alarming, with a reported rate of 70.9% for 5-year-olds, highlighting the urgent need for effective preventive measures [3][6] - Olaflur, a newer generation of fluoride, has shown superior anti-caries properties and is gaining acceptance in the market, with domestic brands like Tutu Mama successfully synthesizing it [5][6] - The lack of standardized testing methods for Olaflur in China has previously allowed for misleading claims by manufacturers, but the new detection standard aims to rectify this issue [7][10] Group 3 - The implementation of the Olaflur detection standard is expected to drive a comprehensive upgrade across the children's oral care industry, affecting upstream raw material quality and downstream manufacturing processes [14][16] - This shift will compel companies to focus on rigorous scientific testing and quality control, ultimately leading to a more competitive market based on research and development rather than marketing gimmicks [14][16] - The case of Tutu Mama illustrates a broader trend where companies that lead in technology and standard-setting can establish stronger market positions, moving from mere product competition to influencing industry norms [17]