智通财经网·2026-02-12 01:33Core Insights - The global smartphone market is expected to grow by 4% year-on-year in Q4 2025, driven by seasonal demand recovery and improved inventory management, despite some manufacturers facing rising component costs [1] - Apple leads the market with a 25% share, benefiting from strong demand for the iPhone 17 series, achieving record quarterly shipments and maintaining its position as the largest smartphone manufacturer for three consecutive years, slightly ahead of Samsung [1] - Samsung holds the second position with an 18% market share, primarily driven by strong sales of models priced below $300, particularly the Galaxy A17 4G and 5G series [1] Global Market Rankings - In Q4 2025, the top smartphone vendors by unit share are: - Apple: 25% (+9% growth) - Samsung: 18% (+16% growth) - Xiaomi: 11% (-11% growth) - Vivo: 8% (+4% growth) - OPPO: 8% (+9% growth) [2] Regional Performance - In the APAC region (excluding Greater China), the top vendors are: - Samsung: 19% (+18% growth) - Apple: 18% (+4% growth) - Vivo: 15% (+11% growth) - OPPO: 11% (+6% growth) - Xiaomi: 10% (-23% growth) [4] - In Latin America, the rankings are: - Samsung: 33% (+21% growth) - Lenovo: 16% (+14% growth) - Xiaomi: 15% (+6% growth) - HONOR: 9% (+64% growth) - Apple: 7% (-8% growth) [4] - In India, the top vendors are: - Vivo: 25% (+16% growth) - OPPO: 16% (+4% growth) - Samsung: 14% (-11% growth) - Xiaomi: 12% (-26% growth) - Apple: 11% (-1% growth) [6] - In the United States, the rankings are: - Apple: 69% (+8% growth) - Samsung: 14% (-3% growth) - Lenovo: 9% (+13% growth) - Google: 3% (-15% growth) - TCL: 2% (-7% growth) [6] - In Brazil, the top vendors are: - Samsung: 39% (-1% growth) - Lenovo: 23% (+12% growth) - Xiaomi: 15% (+12% growth) - Apple: 11% (+10% growth) - realme: 5% (-7% growth) [7]