焦点丨新春将至，“毛孩子”们怎么过节？

Core Insights - The upcoming Spring Festival has prompted pet owners to rethink how to care for their pets, shifting from basic care responsibilities to valuing emotional connections and experiences [1][41] - The pet industry in China is projected to reach a market size of 312.6 billion yuan with an estimated 126 million urban pets (dogs and cats) by 2025, indicating a significant growth in the "pet economy" [1] Group 1: Pet Travel and Transportation Services - The railway department has expanded its pet transportation services on high-speed trains, increasing the number of stations offering this service to 110 starting January 28, 2026 [8] - Airlines are introducing more pet-friendly options, including dedicated pet seating next to owners, enhancing the travel experience for pets [11] - The focus on pet comfort and transparency during travel is becoming increasingly important for consumers, reflecting a trend towards more humane and considerate travel services [15] Group 2: Pet Boarding and Care Services - There is a high demand for pet boarding services during the Spring Festival, with some facilities fully booked, indicating a shortage of available spots [20] - Traditional pet stores remain popular due to their cost-effectiveness, while some family-run boarding services are enhancing their offerings with themed rooms and health care services [22] - Premium pet boarding services are seeing a surge in inquiries, with prices ranging from tens to hundreds of yuan per day, reflecting a willingness to pay for quality care [24] Group 3: Pet Culinary and Leisure Experiences - The trend of providing gourmet meals for pets is on the rise, with pet bakers creating festive dishes that meet nutritional needs while being visually appealing [26][31] - Pet-friendly recreational activities, such as themed restaurants and snow sports, are gaining popularity, catering to the desire for shared experiences between pets and their owners [35][36] - Customized pet travel packages are emerging, with companies offering comprehensive travel plans that include transportation, accommodation, and professional photography services [43] Group 4: Pet Photography and Emotional Spending - The trend of capturing pets in festive settings, such as New Year photoshoots, is becoming increasingly popular, highlighting the emotional investment owners have in their pets [45][47] - The rise of pet photography services reflects a broader shift towards emotional consumption, as pets are increasingly viewed as integral family members [49]