商务部:做好2026年春节假期消费品以旧换新工作 更好满足消费需求
智通财经网·2026-02-12 01:46

Core Viewpoint - The Ministry of Commerce has issued a notice to enhance the "old-for-new" consumption policy during the 2026 Spring Festival, aiming to boost consumer spending and ensure adequate subsidies for various products [1][2]. Group 1: Increase Subsidy Quantity - Local governments are required to strengthen funding guarantees for the "old-for-new" subsidy during the Spring Festival, encouraging consumers to shop and enjoy subsidies for home appliances, digital, and smart products from February 15 to 23, 2026 [1][2]. Group 2: Strengthen Product Supply - Local authorities should guide automotive dealers and retailers of home appliances and digital products to ensure sufficient quality stock and operational hours, particularly focusing on rural areas to facilitate participation in the policy [2]. Group 3: Organize Promotional Activities - Local governments are encouraged to organize special promotional events for the "old-for-new" policy during the peak consumption season, creating experiential shopping scenarios and offering one-stop services and discounts to enhance consumer engagement [3]. Group 4: Enhance Promotion and Communication - Effective use of various media channels is essential for promoting the "old-for-new" policy and related activities, ensuring clear communication and addressing consumer concerns while monitoring market conditions and implementing safety measures [4].

商务部:做好2026年春节假期消费品以旧换新工作 更好满足消费需求 - Reportify