点燃春节消费热潮

Core Viewpoint - The article highlights the dual boost in the consumption market driven by government policies and activities ahead of the Spring Festival, aiming to stimulate consumer enthusiasm through various subsidies and events [1][2]. Group 1: National Initiatives - The Ministry of Culture and Tourism has launched a series of activities for the 2026 National Spring Festival Cultural and Tourism Consumption Month, featuring around 30,000 cultural and tourism events and distributing over 360 million yuan in consumption vouchers [1]. - Measures include ticket reductions, cross-regional tourism discounts, and enhanced policies to benefit direct visitors [1]. Group 2: Local Government Actions - Beijing's municipal government has invested 16.95 million yuan in the "Beijing Cultural Consumption Promotion Action," leveraging over 55 million yuan from platforms and related enterprises, with total subsidies expected to exceed 70 million yuan [1]. - Shanghai will offer discounts on tickets for 60 popular attractions, while Guangxi will host the "2026 Guangxi New Spring Consumption Season" with over 1,000 promotional activities [1]. Group 3: Consumer Goods Promotion - The Ministry of Commerce and nine other departments have released the "2026 'Buy New Spring' Special Activity Plan," encouraging localities to increase subsidies for replacing old consumer goods during the Spring Festival [1]. - The plan aims to enhance support for offline retail and promote exhibitions for automobiles, home appliances, and digital products, fostering a vibrant atmosphere for consumer upgrades [1][2].