广货行天下，年菜网上行，网红电商齐聚顺德共建“共享工厂”

Core Viewpoint - The article discusses the establishment of a "shared factory" in Shunde, aimed at promoting traditional Cantonese New Year dishes through online platforms, enhancing the supply chain and connecting local cuisine with a broader market [2][4][82]. Group 1: Shared Factory Initiative - The "shared factory" initiative is a collaboration between the Shunde District Agricultural and Rural Bureau, media outlets, and various e-commerce platforms to create a comprehensive production and marketing ecosystem for Cantonese New Year dishes [27][34]. - This model integrates research and development, production, quality control, and marketing, allowing for a more efficient and collaborative approach to food production [34][37]. - The initiative aims to provide high-quality products while leveraging the strengths of media and e-commerce to enhance market reach and consumer engagement [79][80]. Group 2: Cultural and Economic Impact - Shunde, known as a significant birthplace of Cantonese cuisine, aims to preserve culinary traditions while adapting to modern consumer demands for convenience and quality [9][25]. - The shared factory model is expected to facilitate the distribution of traditional dishes to a wider audience, including overseas Chinese communities, thereby promoting cultural heritage [82][84]. - The initiative is positioned to contribute to rural revitalization and the high-quality development of the Guangdong food industry, with potential for replication across other Cantonese food categories and local agricultural products [87]. Group 3: Market Trends and Consumer Demand - There is a rising consumer demand for convenient, high-quality, and culturally rich pre-prepared meals, which the shared factory aims to address by standardizing traditional recipes [25][57]. - The collaboration with influencers and e-commerce platforms is anticipated to enhance visibility and sales, particularly among younger consumers who prefer online shopping [70][76]. - The establishment of a transparent supply chain, including quality control measures and consumer participation, is expected to build trust and enhance the overall consumer experience [49][51].