智通财经网·2026-02-12 02:07Core Viewpoint - The packaging water industry is expected to continue its steady expansion driven by health consumption demand, with an anticipated market size exceeding 300 billion yuan by 2028, and structural opportunities emerging among leading companies [1][2]. Group 1: Market Growth and Trends - The core driver of growth in the packaging water sector is the upgrade in health awareness among consumers, leading to a shift from sugary beverages to healthier hydration options [2]. - The market size of packaging water has grown from 152.6 billion yuan in 2018 to 215 billion yuan in 2023, with a compound annual growth rate (CAGR) of 7.1% [2]. - The industry is projected to maintain a mid-to-high single-digit growth rate in the medium to long term, with expectations to surpass 300 billion yuan by 2028 [2]. Group 2: Competitive Landscape - The packaging water industry is characterized by multi-dimensional competition involving price, channels, brands, and water sources, with a high concentration of market share among leading companies [3]. - The CR5 market share of the industry reached nearly 60% in 2023, indicating a strong position for top players [3]. - Future competition is expected to shift from price wars to value wars, benefiting leading companies that leverage their resources, channels, brands, and production capacity [3]. Group 3: Product Innovation and Market Segmentation - Product innovation and market segmentation are becoming crucial growth drivers in the packaging water industry, responding to diverse and refined consumer demands [4]. - Two main trends in product development are emerging: quality upgrades with a focus on mineral and natural spring waters, and innovations in packaging formats such as small portable sizes for outdoor and office use [4]. - The segmentation of consumption scenarios is also evolving, with products tailored for specific needs like maternal and infant water, sports water, and tea pairing water rapidly gaining traction [4].