屈臣氏全国首家复古主题快闪店亮相广州 点燃新春消费热潮

Core Viewpoint - Watsons is celebrating its 185th anniversary with the launch of its first retro-themed pop-up store in Guangzhou, blending traditional Cantonese culture with modern elements to stimulate consumer interest during the Spring Festival [1][2]. Group 1: Company History and Development - Watsons, originally known as Hong Kong Dispensary, has evolved from a pharmacy to an internationally recognized health and beauty retail group, maintaining a commitment to customer health and innovative service [2]. - The first retro pop-up store is located in the historical Shamian cultural district, which reflects the brand's deep-rooted history in the Chinese market [2][8]. Group 2: Product Offerings and Customer Engagement - The pop-up store features over 40 exclusive retro products, including classic health and beauty items that resonate with multiple generations, enhancing emotional connections with customers [6][11]. - Watsons is also reviving nostalgic products like the retro version of its soda water, appealing to the memories of customers from the 80s and 90s [9][13]. Group 3: Customer Experience and Future Plans - The pop-up store offers interactive experiences, such as AI-generated headlines and fortune draws, creating a festive atmosphere that connects customers with the brand's heritage [12][13]. - Watsons plans to renovate 1,500 stores this year, focusing on high-quality development and expanding its health and beauty product matrix to enhance customer experiences [13][14].