振健科技携手天虹超市 渠道突破赋能产业升级
Jiang Nan Shi Bao·2026-02-12 02:33

Core Insights - The collaboration between Zhenjian Technology and Tianhong Supermarket marks a significant integration of retail, technology, and daily chemical sectors, aligning with national policies aimed at enhancing consumer quality and supporting high-quality development in the real economy [1][2] Group 1: Market Trends and Growth Potential - The domestic daily chemical industry is projected to exceed 737.2 billion yuan by 2025, with an annual growth rate of approximately 10%, while high-cost performance and functional daily chemical products are expected to grow at a rate of 17.3%, significantly above the industry average [1] - The market for medical-grade daily chemical products is anticipated to reach 25.38 billion yuan by 2026, with a compound annual growth rate of 28.0%, indicating substantial market potential [2] Group 2: Company Strengths and Innovations - Zhenjian Technology possesses over 200 patents and has been actively involved in the formulation of national standards for washing products, with R&D investment exceeding 4.5%, significantly higher than the industry average of 2.1% for small and medium-sized enterprises [2] - The company is exploring the field of AI cleaning robots and modified cleaning agents, aligning with the global trend of "technology empowering cleaning," which is still in its nurturing phase, providing a first-mover advantage [2] Group 3: Channel Development and Strategic Partnerships - Zhenjian Technology has established a fulfillment service system covering over 2,000 counties and has long-term partnerships with major platforms like Alibaba and CR Vanguard, achieving a 68% coverage rate in offline terminals [3] - The partnership with Tianhong Supermarket allows for rapid penetration into core consumer scenarios, enhancing product reach and consumer experience through a comprehensive "in-store + home delivery" model [3] - Strategic collaborations with top 10 Hong Kong-listed companies are expected to leverage their advantages in supply chain, international channels, and capital operations, potentially transforming the competitive landscape of the domestic daily chemical industry [3] Group 4: Policy Support and Development Environment - As a high-tech enterprise and an A-level tax credit company, Zhenjian Technology benefits from national and local tax incentives and R&D subsidies, aligning with government policies aimed at promoting high-quality development in the light industry [3]