Xin Hua Wang·2026-02-12 02:36Core Viewpoint - The Ministry of Commerce and nine other organizations have launched the "2026 'Buy New Year' Spring Festival Special Activity Plan" to stimulate holiday consumption and enhance cultural life during the Spring Festival, with a focus on financial support and collaboration with key merchants [1] Group 1: Financial Support and Consumer Engagement - The plan emphasizes increasing financial support, encouraging financial institutions to collaborate with key merchants to offer exclusive discounts and enhance digital payment incentives [1] - China Bank has initiated the "2026 'Buy New Year'" campaign, focusing on six major consumption scenarios: food, accommodation, transportation, tourism, shopping, and entertainment [1] Group 2: Consumer Promotions and Discounts - The "Enjoy the Taste of the New Year" campaign has launched in 30 provinces and over 370 food streets, offering discounts for payments made with China Bank debit and credit cards [2] - Various promotions include discounts on hotel bookings through platforms like Fliggy, and special offers for travel and dining experiences [3][4] - The campaign also features discounts for online shopping on platforms like JD and Douyin, with incentives for first-time users of China Bank services [6][7] Group 3: Cross-Border Services and Benefits - China Bank provides extensive services for cross-border consumers, including currency exchange and tax refund services for international travelers [9] - The "Come to China" app offers a comprehensive service platform for foreign visitors, enhancing their shopping experience and convenience [9] - Special offers for outbound travelers include discounts on visa processing and various rewards for using China Bank credit cards abroad [10][11]