文体、观影、阅读全场景覆盖

Core Viewpoint - The city government is implementing a "Warm-hearted Benefits for the People" initiative during the 2026 Spring Festival, distributing 3 million yuan worth of cultural consumption vouchers to enhance community engagement and support local consumption [1] Group 1: Voucher Distribution - A total of 300 million yuan in vouchers will be distributed, including 100,000 vouchers across three categories: movie, cultural and sports, and book vouchers [1] - The vouchers will be released in three rounds from February 12-14, February 24-26, and March 3-5, with an additional 10,000 themed movie vouchers to be issued later [1] Group 2: Voucher Details - The movie vouchers can be redeemed for cinema tickets worth up to 50 yuan through the "Ningyingtong" mini-program [2] - The cultural and sports vouchers offer a discount of 30 yuan on purchases over 30.01 yuan at various local attractions and services, including the Red Mountain Forest Zoo and dining at the International Conference Hotel [2] - The book vouchers provide a 30% discount at designated stores of Nanjing Xinhua Bookstore, with a minimum purchase requirement [2] Group 3: Support and Engagement - The city labor union has established a technical support and customer service system to ensure a smooth process for voucher collection and usage [3] - The initiative aims to meet the cultural needs of frontline workers, migrant workers, and new economy laborers, enhancing the supply of high-quality cultural services [3]