冰雪经济发展正当时

Group 1 - The "ice and snow economy" is experiencing significant growth, with an expected 5.2 billion participants in ice and snow leisure tourism and a projected revenue exceeding 630 billion yuan in 2024-2025 [1] - Ski resorts are seeing a substantial increase in consumer spending, with seasonal spending expected to reach 78.613 billion yuan [1] - The demand for ice and snow equipment manufacturing is rising, with exports of ski goggles projected to increase by 41.1% to 69 million yuan in 2025, driven by the Winter Olympics [1] Group 2 - The ice and snow industry in China is projected to grow from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan in 2025 [2] - Various regions are leveraging their unique climates and cultural elements to enhance ice and snow tourism, contributing to the overall economic growth [2] - Special events like the "Ice and Snow Carnival" during the Spring Festival are anticipated to further stimulate the ice and snow economy and invigorate consumer markets [2]