锚定客户需求，精耕青银特色——青银理财“十五五”差异化发展之路

Core Viewpoint - The asset management industry in China has reached nearly 200 trillion yuan and is transitioning from scale expansion to high-quality development, with a focus on differentiated strategies to navigate challenges in a low-interest-rate environment and market volatility [1] Group 1: Differentiated Competitive Advantage - The company emphasizes inclusive finance as a core element of its strategy, targeting over 80% of conservative and stable individual clients who prioritize low volatility and stable returns over high yields [2][3] - The company aims to maintain the position of fixed-income products as a cornerstone, optimizing cash management and stable fixed-income product offerings to enhance clients' return certainty [2] - A product matrix is being developed to cover all life cycles and risk levels, simplifying processes for ordinary residents to access professional asset management services [3] Group 2: Commitment to the Real Economy - The company views serving the real economy as its fundamental mission, leveraging its unique advantages to connect resident wealth with the real economy [4] - It aligns its product offerings with national strategic directions, focusing on key areas such as advanced manufacturing and green development, while avoiding a "channelized" investment model [4][5] - The company has launched various thematic products, including carbon neutrality and ESG, to meet both economic and social responsibilities [5] Group 3: Strengthening Professional Capabilities - The company is shifting from an asset-driven to a strategy-driven model to ensure sustainable development, focusing on enhancing its research and investment capabilities [6] - A comprehensive investment research framework is being established to cover multiple asset classes, supported by financial technology tools to improve decision-making accuracy [6][7] - The company is implementing standardized management processes for products, ensuring risk control and compliance as core assessment indicators [7] Group 4: Strategic Direction and Future Outlook - The company is committed to maintaining strategic focus, enhancing professional capabilities, and deepening its engagement with the real economy to build a competitive asset management brand [8] - The "14th Five-Year Plan" period is seen as crucial for the asset management industry to improve quality and efficiency, balancing opportunities and challenges [8]