成都青羊“咖啡雅集”启幕 一张地图联动文旅消费

Core Viewpoint - The article highlights the collaboration between "Chengdu Gifts" and KENYUE Coffee to promote consumer spending during the Spring Festival through a series of cultural and commercial activities in Chengdu, aiming to enhance the city's festive atmosphere and stimulate economic activity [1][10]. Group 1: Event Overview - The "Chengdu Gifts" and KENYUE Coffee joint event, titled "Galloping into Spring: New Year Coffee Gathering," was launched on February 10 in the Qingyang District, creating a new cultural and consumption scene for citizens and tourists [1][5]. - The event features the release of the "New Year Coffee Gathering Map," which highlights key cultural tourism points in Chengdu and promotes a one-stop consumption experience by integrating coffee purchases with sightseeing [5][10]. Group 2: Consumer Engagement Strategies - A "Ticket Redemption Plan" was introduced, allowing consumers with tickets from listed cultural tourism points to redeem a custom sticker at nearby KENYUE Coffee stores, encouraging continued spending after visiting attractions [10][16]. - This strategy is described as a "low-cost, high-adhesion" mechanism to extend the economic impact of ticket sales into broader consumer spending, effectively linking tourism and urban commerce [10][16]. Group 3: Brand Collaboration and Cultural Integration - KENYUE Coffee was awarded a "Co-branded Theme Concept Store" plaque, marking its second collaboration with "Chengdu Gifts" to create a themed store that enhances the cultural experience for consumers [14][16]. - The partnership aims to innovate consumer offerings and optimize the shopping environment, thereby boosting consumer confidence and engagement during the festive season [16].